CONCEPT FOR CARROLL SEATING E-MAIL MARKETING TEMPLATES

• Concept is slightly less about distinct e-mail types.
  
  
• Rather, it is a flexible system of elements/containers that provide a placeholder for information and images that can be used in different combinations.
  
  
• You can even retroactively use this for the food court e-mail.
  
  
• You can use certain layouts exclusively for an e-mail type, OR use them simply to add variation to your e-mails.
  
  
• Overall design closely matches the look of the website – text colors, link color, fonts, rounded tabs – helpful for brand identity.

MAJOR ELEMENTS (3 parts)

• Company Header  – logo; 2 navigation tabs has phone # and website (clickable link); tabs help define secondary column width for other elements; header is fairly minimal in height so users see body content right away.

• Body – can be any combination of full-width, 2/3 width, or 1/3 width containers for text and images; see “Body Parts” below.

• Footer – full width container that has “take action” instructions (call, e-mail, RSVP, etc.).

BODY PARTS

• Each e-mail begins with bold text stating what type of e-mail (“Your Solutions For: X Product,” “You Are Invited to X Event,” etc.).

DEBOURGH FIRST RESPONDER LOCKERS Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Phasellus hendrerit. Pellentesque aliquet nibh nec urna. In nisi neque, aliquet vel, dapibus id, mattis vel, nisi. Sed pretium, ligula sollicitudin laoreet viverra, tortor libero sodales leo, eget blandit nunc tortor eu nibh. Nullam mollis. Ut justo. Suspendisse potenti. Morbi in sem quis dui placerat ornare. Pellentesque odio nisi, euismod in, pharetra a, ultricies in, diam. Sed arcu. Cras consequat. Praesent dapibus, neque id cursus faucibus, tortor neque egestas augue, eu vulputate magna eros eu erat. Aliquam erat volutpat. Nam dui mi, tincidunt quis, accumsan porttitor, facilisis luctus, metus.

• Text types:

(body header - graphic)
SECTION HEADER
SECTION SUB-HEADER
body text

• Light blue box is a container for images – has rounded corners similar to tabs; box widths are fixed, but can be any height to accommodate images, a box can contain single or multiple images.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Phasellus hendrerit. Pellentesque aliquet nibh nec urna. In nisi neque, aliquet vel, dapibus id, mattis vel, nisi. Sed pretium, ligula sollicitudin laoreet viverra, tortor libero sodales leo, eget blandit nunc tortor eu nibh. Nullam mollis. Ut justo. Suspendisse potenti. Sed egestas, ante et vulputate volutpat, eros pede semper est, vitae luctus metus libero eu augue. Morbi purus libero, faucibus adipiscing, commodo quis, gravida id, est. Sed lectus. Praesent elementum hendrerit tortor. Sed semper lorem at felis. Vestibulum volutpat, lacus a ultrices sagittis, mi neque euismod dui, eu pulvinar nunc sapien ornare nisl. Phasellus pede arcu, dapibus eu, fermentum.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Phasellus hendrerit. Pellentesque aliquet nibh nec urna. In nisi neque, aliquet vel, dapibus id, mattis vel, nisi. Sed pretium, ligula sollicitudin laoreet viverra, tortor libero sodales leo, eget blandit nunc tortor eu nibh. Nullam mollis. Ut justo. Suspendisse potenti. Sed egestas, ante et vulputate volutpat, eros pede semper est, vitae luctus metus libero eu augue. Morbi purus libero, faucibus adipiscing, commodo quis, gravida id, est. Sed lectus.

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